How To Write The Perfect Digital Marketing Plan with PR Smith

About this episode

Robert talks to PR Smith about the SOSTAC® framework and its application in digital marketing planning.

In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use. We also discussed overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours, directing agencies to free resources on sostac.org and a weekly AI chat. SOSTAC® Framework Audien...

People in this episode

Guest: PR Smith

Topics covered

• digital marketing
• SOSTAC framework
• AI in planning
• customer-centric approach

Keywords

• 90-day review cycles
• strategic use of AI
• overcoming resistance to SOSTAC

Mentioned in this episode

Products: SOSTAC framework, sostac.org

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