How To Write The Perfect Digital Marketing Plan with PR Smith
About this episode
Robert talks to PR Smith about the SOSTAC® framework and its application in digital marketing planning.
In this podcast, Robert talks to PR Smith, who elaborates on the SOSTAC® framework's components, its application in agencies, the importance of 90-day review cycles, and the role of AI in planning, emphasising careful strategic use. We also discussed overcoming resistance to SOSTAC®, its long-term impact since 1993, and the critical need for a customer-centric approach in all business endeavours, directing agencies to free resources on sostac.org and a weekly AI chat. SOSTAC® Framework Audien...
More episodes of GYDA - Grow Your Digital Agency
- Inside the Deal: Scaling, Rebranding, and Rebuilding an Agency to £4M+ with George Blandford, Ology Group
- Liberating The Profit Locked in Poor Lead Generation Process with Jon Payne of RevOps
- How to Attract Dream Clients with Matt Essam
- Pricing, Positioning & Pitching - Blair Enns on How Agencies Must Evolve
- GYDA State of the Nation for Q1 2026 with Robert Craven
- Selling Your Business? Don’t Wing It. With David Blois
Explore listener stats, chart rankings, contacts and more on the GYDA - Grow Your Digital Agency podcast page.