Pricing, Positioning & Pitching - Blair Enns on How Agencies Must Evolve

About this episode

Blair Enns discusses the evolution of agencies in relation to pricing, positioning, and pitching.

Blair Enns is the founder of Win Without Pitching, the sales training organisation for expert advisors and practitioners. Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win Without Pitching Manifesto (2010). Co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Advocate of integrity-based selling and value-based pric...

People in this episode

Guest: Blair Enns

Topics covered

• pricing
• positioning
• pitching
• sales training
• value-based pricing

Keywords

• Win Without Pitching
• expert advisors
• integrity-based selling

Mentioned in this episode

Products: The Four Conversations, Pricing Creativity, The Win Without Pitching Manifesto

Books & works: The Four Conversations: A New Model for Selling Expertise, Pricing Creativity: A Guide to Profit Beyond the Billable Hour, The Win Without Pitching Manifesto, 2Bobs: Conversations on the Art of Creative Entrepreneurship

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