How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer
About this episode
Greg Morrone discusses his successful onboarding model that converts leads into clients at The FIT Lab.
🌎 Greg Morrone , owner of The FIT Lab in Hoboken, NJ, joins Mateo to break down the "PT-first" onboarding model that converts 90-95% of leads, and the hospitality lessons from his years in nightlife that shaped a gym with a stellar community. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here so you don't miss out. 📱 Socials: The FIT Lab(Instagram): https://www.instagram.com/thefitlabhoboken/ The FIT Lab (Facebook): https://www.facebook.com/theFITLabInc/ The FIT Lab (Website): https://thefitlabhoboken.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes 0:00 — Intro & meet Greg Morrone of The FIT Lab 2:29 — Greg's backstory: nightlife, culinary school, and Danny Meyer's hospitality playbook 3:55 — Why hospitality lessons are hard to systemize in a gym setting 5:53 — Inside The FIT Lab's "PT-first" model 5:59 — Run a successful gym with Kilo 7:48 — The new fast-track offer: 6 one-on-one sessions for $400 8:17 — Results so far: 28 signups, 25 conversions, capacity by October 9:44 — Why pricing PT and…
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