Episode #589: From Backpacking to Beer Baths-The Journey Behind Oakwell Beer Spa

About this episode

Pete Moore interviews Jessica and Damien Zouaoui about their journey in creating Oakwell Beer Spa and the wellness concepts they discovered during their travels.

Welcome to HALO Talks! In this episode, host Pete Moore sits down with Jessica and Damien Zouaoui, the husband-and-wife team behind Oakwell Beer Spa in Denver, Colorado. They started in New York City, where feeling professionally unfulfilled, they decided to quit their corporate jobs, sell everything, and head off on a 14-month adventure across 25 countries looking for a unique business idea! Along the way, they experienced beer spas in the Polish Alps, social wellness spots in South Korea and Japan, and quickly realized Americans were missing out on these accessible, communal wellness concepts. Jessica and Damien talk about how their love for hospitality and wellness merged with their analytical approach to create Oakwell Beer Spa, a modern, science-backed spa experience where hydrotherapy baths infused with hops and barley offer real holistic benefits. From navigating the challenges of getting funding and finding the right city, to making the spa inclusive for both men and women and designing it for scalability, their story is packed with insights for entrepreneurs and wellness enthusiasts alike. Listen as Pete unconvers how the team turned Oakwell into a thriving business and…

People in this episode

Host: Pete Moore

Guests: Jessica Zouaoui, Damien Zouaoui

Topics covered

• entrepreneurship
• wellness
• beer spa
• hospitality
• business journey

Keywords

• Oakwell Beer Spa
• wellness
• entrepreneurship
• beer baths
• hydrotherapy
• hospitality
• franchising

Mentioned in this episode

Organizations: Oakwell Beer Spa

Places: Denver, Colorado, New York City, Polish Alps, South Korea, Japan

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