From Recycled Plastic to a Global Bag Brand: How Got Bag Found Product-Market Fit | Emily Blumenthal & Kathrin Melchior
About this episode
Kathrin Melchior discusses how Got Bag transformed from a crowdfunding idea into a global accessories brand through sustainable innovation and customer insights.
Can a backpack made from ocean-bound plastic become a global accessories brand? In this episode, Kathrin Melchior of Got Bag shares how thoughtful product development, customer insights, and sustainable innovation transformed a crowdfunding idea into one of the most recognizable bag brands on the street. From designing inside a fast-moving global retailer to helping scale a purpose-driven startup, Katrine explains why great products come from constant testing—not just great taste. She also re...
People in this episode
Host: Emily Blumenthal
Guest: Kathrin Melchior
Topics covered
- sustainable fashion
- product development
- crowdfunding
- accessories brand
- customer insights
Keywords
- ocean-bound plastic
- global bag brand
- sustainable innovation
- product-market fit
- accessories
Mentioned in this episode
Organizations: Got Bag
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