Why Gen Z Buys Luxury Differently: Insights from Hitha Herzog | Emily Blumenthal & Hitha Herzog
About this episode
Hitha Herzog discusses the economic and cultural factors influencing Gen Z's luxury shopping behaviors.
What drives a generation to skip credit card debt yet confidently spend on a vintage Balenciaga or a Fendi Baguette? In this episode, Hitha Herzog, Chief Research Officer at H Squared Research, breaks down the economic and cultural forces shaping how Gen Z shops today. From the rise of resale and the circular economy to the growing popularity of buy-now-pay-later services, Hitha explains how younger consumers balance aspiration with caution. She also unpacks the concept of the K-shaped econom...
People in this episode
Host: Emily Blumenthal
Guest: Hitha Herzog
Topics covered
- Gen Z shopping habits
- luxury fashion
- circular economy
- buy-now-pay-later
- economic forces
- cultural influences
Keywords
- Gen Z
- luxury
- shopping
- resale
- circular economy
- buy-now-pay-later
- fashion
Mentioned in this episode
Organizations: H Squared Research
Products: Balenciaga, Fendi Baguette
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