Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld
About this episode
Alex Greifeld discusses the importance of defining your ideal customer for the success of fashion brands.
What separates brands that grow from those that stall? In this episode, growth marketing consultant Alex Greifeld shares why defining your ideal customer is the foundation of every successful fashion brand. Drawing on experience at FIT, Jones New York, Tibi, and Tapestry, Alex explains how leading brands balance creative instinct with real market data. From building a clear unique selling proposition to understanding customer acquisition costs, unit economics, and digital marketing, she offer...
People in this episode
Host: Emily Blumenthal
Guest: Alex Greifeld
Topics covered
- customer understanding
- fashion branding
- growth marketing
- unique selling proposition
- digital marketing
Keywords
- customer acquisition
- unit economics
- market data
- creative instinct
- fashion brand growth
Mentioned in this episode
Organizations: FIT, Jones New York, Tibi, Tapestry
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