Ep. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies

Ep. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies

September 9, 2026 · 33 min · Episode 603

About this episode

The episode discusses the sunk-cost fallacy and the challenges of planning for emergencies due to cognitive biases.

We talk about how to avoid the mental trap of the “sunk-cost fallacy.” Plus, why it’s so hard to plan for emergencies and the biases that keep us from preparing for risk.  Episode highlights: Try This at Home: Avoid the sunk-cost fallacy—the mental trap that keeps us committed because of the time, money, or energy we’ve already spent [04:57] Happiness Hack: Create a personal reading syllabus with deadlines to help you read more [12:58] Happiness Stumbling Block: Six common biases that make it difficult to assess and prepare for rare but serious emergencies [16:03] Demerits and Gold Stars: Gretchen’s Demerit: Turning into a Knicks bore; Elizabeth’s Gold Star: To her friend Mindy for a new exercise experience [24:11] Mentioned in this episode: The Ostrich Paradox: Why We Underprepare for Disasters by Robert Meyer and Howard Kunreuther (Amazon, Bookshop) This Vast Enterprise: A New History of Lewis and Clark by Craig Fehrman (Amazon, Bookshop) Audition by Katie Kitamura (Amazon, Bookshop) Rolling utility cart Happier Labor Day resources Connect with Us: Email: podcast@gretchenrubin.com Website: gretchenrubin.com Instagram: @gretchenrubin | @lizcraft Take Gretchen's free Four…

People in this episode

Hosts: Gretchen Rubin, Elizabeth Craft

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Mentioned in this episode

Organizations: Apple Podcasts, Spotify

Books & works: The Ostrich Paradox: Why We Underprepare for Disasters, This Vast Enterprise: A New History of Lewis and Clark, Audition

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