Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec

About this episode

Dan Fleetwood chats with Susan Rose about how insights are shaping government marketing.

Dan Fleetwood chats with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, about how insights are shaping government marketing. Susan shares her approach to blending strategy with data to help government organizations make informed decisions and navigate complex challenges.

People in this episode

Host: Dan Fleetwood

Guest: Susan Rose

Topics covered

• public sector
• government marketing
• data strategy
• decision making

Keywords

• research
• strategic marketing
• advisory services
• GovExec

Mentioned in this episode

Books & works: The Power of Research in Shaping Public Sector Strategies

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