Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads

About this episode

Dan Fleetwood interviews David Iudica about measuring impact in modern advertising.

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads, about what it takes to measure real impact in today’s advertising landscape.

People in this episode

Host: Dan Fleetwood

Guest: David Iudica

Topics covered

• advertising
• measurement
• analytics

Keywords

• impact
• advertising landscape
• Uber Ads

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