Podcasts / Happy Market Research Podcast / Episode
Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads
From Happy Market Research Podcast by Dan Fleetwood
April 15, 2026 · 29 min
About this episode Dan Fleetwood interviews David Iudica about measuring impact in modern advertising.
In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads, about what it takes to measure real impact in today’s advertising landscape.
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