About this episode

Dan Fleetwood interviews Eric Rasmussen about transforming complex technology into consumer adoption.

Dan Fleetwood talks with Eric Rasmussen about what it takes to turn complex technology into real consumer adoption. Drawing from his experience at companies like 23andMe, Groupon, and eBay, Eric shares lessons on aligning insights, product, and strategy in fast-moving environments.

More episodes of Happy Market Research Podcast

• Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads · April 15, 2026 · 29 min
• Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL · March 11, 2026 · 27 min
• Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft · February 25, 2026 · 32 min
• Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting · February 18, 2026 · 37 min
• Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader · January 29, 2026 · 37 min
• Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT · January 14, 2026 · 30 min

Explore listener stats, chart rankings, contacts and more on the Happy Market Research Podcast podcast page.