Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
About this episode
Dan Fleetwood discusses the challenges and strategies of conducting market research within an organization with Laurie Michaels.
Dan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.
More episodes of Happy Market Research Podcast
- Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads
- Ep. 23 – When Great Ideas Meet Market Reality with Eric Rasmussen
- Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL
- Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft
- Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting
- Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader
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