Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners

About this episode

Dan Fleetwood discusses the challenges and strategies of conducting market research within an organization with Laurie Michaels.

Dan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.

People in this episode

Host: Dan Fleetwood

Guest: Laurie Michaels

Topics covered

• in-house research
• market research
• stakeholder communication
• organizational priorities

Keywords

• market research
• internal stakeholders
• communication
• research utilization

Mentioned in this episode

Books & works: The Reality of In-house Research

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