Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT

About this episode

Dan Fleetwood interviews Marilisa Beatty about the essentials of good qualitative research.

Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what good qualitative research actually looks like in practice. Marilisa shares her perspective on rigor, thoughtful study design, and building strong client partnerships to ensure qualitative insights are credible and useful.

People in this episode

Host: Dan Fleetwood

Guest: Marilisa Beatty

Topics covered

• qualitative research
• study design
• client partnerships

Keywords

• rigor
• insights
• credibility

Mentioned in this episode

Books & works: Raising the Bar for Qualitative Research

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