Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT
About this episode
Dan Fleetwood interviews Marilisa Beatty about the essentials of good qualitative research.
Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what good qualitative research actually looks like in practice. Marilisa shares her perspective on rigor, thoughtful study design, and building strong client partnerships to ensure qualitative insights are credible and useful.
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