How HubSpot sells and supports its own AI transformation
From HBS Managing the Future of Work by Harvard Business School
December 17, 2025 · 38 min
About this episode
Helen Russell and Jon Dick discuss HubSpot's approach to AI transformation, focusing on organizational changes and HR strategies.
The CRM vendor's Helen Russell and Jon Dick unpack the organizational and process changes, HR and skills strategy, and cultural shift. Mandates backed by tools, training, and engagement.
People in this episode
Guests: Helen Russell, Jon Dick
Topics covered
- AI transformation
- organizational change
- HR strategy
- skills development
- cultural shift
Keywords
- HubSpot
- AI transformation
- organizational change
- HR strategy
- skills
- cultural shift
Mentioned in this episode
Organizations: HubSpot, Harvard Business School
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