How Health Coaches Can Scale, Price with Confidence, and Win in "Saturated" Markets with Terri Ross

How Health Coaches Can Scale, Price with Confidence, and Win in "Saturated" Markets with Terri Ross

February 3, 2026 · 32 min

About this episode

In this episode, Omar Cumberbatch interviews Terri Ross about strategies for health coaches to scale their businesses and effectively price their services in competitive markets.

In this episode, we sit down with Terri Ross, founder of Terri Ross Consulting, healthcare business strategist, and former Fortune 500 executive, for a deep, practical conversation on how health coaches and wellness entrepreneurs can build scalable, profitable businesses — even in competitive markets. Terri brings over 20 years of experience in medical devices, aesthetics, sales psychology, and healthcare consulting. She's worked across oncology, cardiology, endocrinology, dermatology, plastic surgery, med spas, and integrative wellness — and now helps cash-based practices dramatically improve revenue, efficiency, and client results. This episode is a must-listen for health coaches, wellness professionals, med spa owners, and clinicians who want to stop underpricing, stop trading time for dollars, and start building businesses that actually scale. 🔑 Key Topics Covered in This Episode 💡 Terri Ross's Origin Story Growing up in Michigan and aspiring to be a doctor Transitioning from medicine into the business side of healthcare 16 years in Fortune 500 medical device companies Launching Terri Ross Consulting after leading a company through an IPO 🚫 Is the Health Coaching Industry…

People in this episode

Host: Omar Cumberbatch

Guest: Terri Ross

Topics covered

Keywords

Mentioned in this episode

Organizations: Terri Ross Consulting

Places: Michigan

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