How Health Coaches Can Turn Their Expertise Into High-Ticket Leads Using Diagnostic Quizzes
About this episode
Maeve Ferguson discusses how health coaches can leverage diagnostic quizzes to attract high-ticket clients.
In this episode of the Health Coach Academy Podcast , we sit down with Maeve Ferguson, former Big Four consultant turned online business strategist, to unpack one of the most underrated but powerful marketing tools in the coaching industry: diagnostic quizzes and score-based assessments. Maeve shares how health coaches, consultants, and experts can transform their intellectual property into scalable lead-qualification systems that attract high-quality, high-ticket clients — without wasting hours on unqualified discovery calls . If you've ever wondered how quizzes actually work behind the scenes — or why some coaches quietly scale to multi-six-figure and seven-figure businesses — this episode pulls back the curtain. 🌍 Meet Maeve Ferguson Maeve's background is anything but typical: Former Big Four accountant (Ernst & Young) Years in private equity A life-altering illness that left her bedridden for four years A complete pivot into the online education and consulting world Today, Maeve works with top thought leaders, Harvard professors, and New York Times bestselling authors, helping them convert their expertise into high-end, repeatable revenue systems through diagnostics…
People in this episode
Host: Omar Cumberbatch
Guest: Maeve Ferguson
Topics covered
- health coaching
- marketing tools
- diagnostic quizzes
- lead generation
- high-ticket clients
- intellectual property
Keywords
- health coaches
- diagnostic quizzes
- lead qualification
- high-ticket leads
- marketing strategies
- intellectual property
Mentioned in this episode
Organizations: Ernst & Young, Harvard, New York Times
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