How Strategic Press Releases Drive Earned Media, AI Visibility, and Sales with Mickie Kennedy

About this episode

Mickie Kennedy discusses the power of strategic press releases for business growth and how to effectively leverage them for earned media and visibility.

In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth. Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage. We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI search results, and how service-based businesses (including health coaches and consultants) can leverage press releases without selling physical products. If you're tired of paid ads, low trust marketing, or getting lost in the noise, this episode will change how you think about PR, visibility, and authority forever. What You'll Learn in This Episode Why 97% of press releases never get picked up — and how to be in the 3% that do How to distribute press releases nationally through PR Newswire for 25–33% of the normal cost The biggest mistake businesses make when writing press releases How earned media…

People in this episode

Host: Omar Cumberbatch

Guest: Mickie Kennedy

Topics covered

• press releases
• earned media
• business growth
• AI visibility
• marketing strategies
• service-based businesses

Keywords

• press releases
• earned media
• business growth
• AI visibility
• PR Newswire
• marketing
• influencers

Mentioned in this episode

Organizations: eReleases, PR Newswire

Products: ChatGPT

Places: TikTok, Instagram

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