322: BTS of an evergreen funnel launch from scratch

322: BTS of an evergreen funnel launch from scratch

From Her Empire Builder Show with Tina Tower by Tina Tower

March 10, 2026 · 27 min · Season 7 · Episode 322

About this episode

Tina Tower shares her experience launching an evergreen course aimed at teaching teenagers essential life skills.

In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills. I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including the use of video sales letters and Deadline Funnel for urgency. If you've thought about running a low cost evergreen funnel or you already do and want to refine it, this episode is for you. Episode Resources: Her Empire Builder Waitlist: https://www.herempirebuilder.com/join Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek Instagram: https://www.instagram.com/tina_tower/ Deadline Funnel Software: https://www.deadlinefunnel.com/?via=tina-tower Check out Welcome To Adulting: https://www.welcometoadulting.co/ Key moments: 00:00 Introduction to Her Empire Builder 02:08 Focus on Low-Cost Offers 03:53 Inspiration Behind Adulting Course 07:56 Creating the Course 09:43 Filming Challenges 11:44 Target Audience Differences 14:50 Initial Launch Experience 23:36 Sales Goals and Progress

People in this episode

Host: Tina Tower

Topics covered

Mentioned in this episode

Organizations: Instagram, Deadline Funnel, Her Empire Builder

Products: Welcome to Adulting

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