About this episode

Tina Tower and Hayley Osborne discuss business reinvention, personal branding, and effective marketing strategies while balancing family life.

Tina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family). Hayley shares her journey of business reinvention, from broad marketing and brand work (including launching social pages for brands like Jack Daniels) through different niches to ultimately focusing on health, wellness, and allied health businesses, along with lessons on trusting your gut, diversifying income streams, and using failure as fuel. They discuss the pressure of being visible, stepping into a personal brand, keeping marketing professional with systems, and why social media isn't the only growth lever. Haley highlights podcasts and live events as high-ROI marketing, encourages practising your clear "what I do" pitch, and defines success as freedom. Where to find Tina: Join Her Empire Builder: https://www.herempirebuilder.com/join Instagram: https://www.instagram.com/herempirebuilder Where to find Hayley: Listen to Hayley on her podcast, The Hayley Osborne Show Build a health brand that turns heads and fills…

People in this episode

Host: Tina Tower

Guest: Hayley Osborne

Topics covered

• business reinvention
• health and wellness
• personal branding
• marketing strategies
• income diversification

Mentioned in this episode

Organizations: Jack Daniels, The Hayley Osborne Show, The Health Brand Accelerator TM

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