About this episode

Eugene Kang shares his journey of building Archer into a leading premium jerky brand and the lessons learned during its re-brand.

Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.

Topics covered

• entrepreneurship
• branding
• food industry
• business growth
• premium products

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