About this episode

Lucy Goff discusses her journey as the founder of LYMA and the challenges of positioning a high-end skincare product in a competitive market.

Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry.

Topics covered

• skin longevity
• entrepreneurship
• brand positioning
• investment
• health and wellness

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