About this episode

Miki Agrawal discusses her journey as an entrepreneur and her innovative products including THINX, TUSHY, and HIRO Diapers.

Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.

Topics covered

• entrepreneurship
• product innovation
• sustainable products
• marketing
• women's health

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