Charge What You're Worth: What Happens When You Start Pricing With Confidence with Robin Waite

About this episode

This episode features Robin Waite discussing how to confidently raise prices and the mindset needed for financial sustainability in business.

You probably know you're undercharging ... So how do you get past the discomfort of raising prices? Joined by Robin Waite, a business coach, author and founder of Fearless Business , you'll hear about the exact mindset practices and business frameworks successfully used by his own clients, as well as the psychology behind pricing and Robin's own personal experience of running a financially sustainable business. From establishing a fair price to communicating with clients, this episode is dedicated to giving you the confidence, rationale and strategy to comfortably charge what you're worth. Key Moments: Why Hourly Rates Are Fundamentally Flawed (1:43) The Three Web Designers Framework (2:08) Pricing for Profit, Not Volume (5:12) The Mindset Shift That Changes Everything (7:08) The Psychology Behind Undercharging (9:31) Proposals Are a Polite No (12:51) How to Coach the Client on Budget (15:54) The One-Day Branding Workshop Breakthrough (17:44) Communicating Price Rises to Existing Clients (22:06) The 5× Pricing Experiment (24:03) The Head vs. Heart Pricing Auction (25:16) Three Takeaways for Leaders (29:14) Robin's Kitchen Bench Moment (31:39) About Robin: Over the last 20 years…

People in this episode

Host: Homegrown CEO

Guest: Robin Waite

Topics covered

• pricing strategy
• business mindset
• entrepreneurship
• client communication
• financial sustainability

Keywords

• pricing
• confidence
• business coaching
• entrepreneurs
• mindset
• financial sustainability
• client communication

Mentioned in this episode

Organizations: Fearless Business

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