Good Content Is Not Enough: What Actually Gets Your Business Seen Online with Alessandra di Lorenzo

About this episode

Alessandra di Lorenzo discusses how understanding the internet's operations can help business owners improve their online visibility.

No one really knows how the internet works… or do they? As a business owner, understanding the basics of how it actually operates today will give you a massive advantage. Alessandra di Lorenzo spent over two decades building the predictive systems that now shape everything we see online. In this conversation, she lifts the curtain on how it works, what’s coming next, and what to do about it as a business owner. From updating your website to future trends in digital marketing, this conversation will give you the exact steps to take to get your business seen online. Key Moments: The Internet Is One Big Persuasive System (1:36) The Four As Powering Every Screen (6:53) Why Your Great Content Isn’t Performing (9:14) Bypass the Gatekeeper — Go Back to Basics (10:01) The Case for Brand Building Over Performance Marketing (10:49) What Still Works: SEO Hasn't Gone Away (15:34) The WhatsApp Group Trick for Early Engagement (17:30) Why Comments Beat Likes Every Time (18:49) Direct Traffic Is Your Most Valuable Asset (21:07) Why Your Website Is No Longer a Sales Channel (22:01) Stop Overspending on Your Website (25:17) Quality Is the Only Winning Strategy Left (26:24) Get Offline: Why…

People in this episode

Host: Homegrown CEO

Guest: Alessandra di Lorenzo

Topics covered

• digital marketing
• business strategy
• SEO
• content creation
• brand building

Keywords

• digital media
• advertising
• website optimization
• performance marketing
• engagement strategies

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