Write the Book: How to Turn Your Expertise into the Next Big Opportunity with Gillian Whitney

About this episode

Gillian Whitney discusses how business owners can turn their expertise into published books and the opportunities that arise from writing.

As a business owner, you already have a book inside you — you just haven't organised it yet. In a world dominated by social media, short-form content and highlight reels, do business books still matter? The short answer: absolutely. Books can open doors that no amount of video content or social media ever will, as emphasised by our guest, Gillian Whitney. As a six-time author and professional book coach, Gillian will unveil why a book holds the key to new opportunities, how to overcome the mental block, and what to do first. Writer or not, you'll leave this episode ready to lay down that first chapter. Key Moments: Why Books Still Matter in a World of Social Media (1:27) Publishing Opens Doors Immediately (3:55) Gillian's 21-Year-Long Writer's Bock (5:01) How to Choose Which Book to Write (8:46) Start With a Lead Magnet, Expand Into a Book (10:01) Why You Don't Have to Write to Be an Author (11:37) The Reason You're Likely Two-Thirds Done Already (12:13) AI's Place in Writing a Book (12:40) AI Is Your Admin Assistant, Not Your Ghostwriter (14:12) Alternative ways to Author a Book (15:33) How to Find What's Holding You Back (6:46) Identifying Your Ideal Reader (24:37) Three…

People in this episode

Host: Homegrown CEO

Guest: Gillian Whitney

Topics covered

• book writing
• business opportunities
• author coaching
• overcoming mental blocks
• publishing

Keywords

• book writing
• business books
• author visibility
• publishing
• writing tips

Mentioned in this episode

Organizations: Homegrown CEO

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