From Mommy Bloggers to Target Shelves: Tubby Todd's Story
About this episode
Andrea Faulkner Williams shares the journey of creating Tubby Todd Bath Co. as a solution for her family's sensitive skin issues.
Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe for their little ones. Out of those discouragements came a drive and passion to create clean bath and skincare staples and they spent years developing products and testing them in their own home. Since then, Tubby Todd has grown into an entire line of body care basics. She lives in San Diego with her husband and four little ones. In This Conversation We Discuss: 00:00 Introduction 01:58 The entrepreneurial dream that started it all 04:06 Launching with zero money and no retail shelf 04:39 How her husband got the idea from his job 06:42 Skipping retail to build direct on Shopify 08:30 Sponsor: IntelliGems 10:22 What "community-based brands" really means 12:22 Why small goals matter more than big ones 12:53 Landing as the #1 baby skincare brand 14:49 Sponsor: Klaviyo 17:24 Balancing family…
Sponsors
IntelliGems, Klaviyo, eFulfillment Service
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