Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa
About this episode
The episode features Alexander Morabbi Wulsch discussing Omhu's unique zero-discount strategy and insights into ecommerce growth.
Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social). Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands. In This Conversation We Discuss: [00:00] Introduction [01:56] Starting young in Ecommerce [02:55] Joining brands as an early as employee [03:44] Lessons from a failed first business [04:52] AOV then versus now [05:23] Unit economics simply explained [06:51] Sponsor: Klaviyo [09:00] Bundling and upselling on big-ticket items [10:18] Leaning and maximizing social first strategy [11:47] Why doubling down beats spreading thin [13:08] Building influencer teams in today’s market [14:04] Sponsor: Intelligems [15:59] Remembering the zero discount policy [17:26] Training customers to anticipate sales [18:50] Sponsor: eFulfillment Service [20:25] Discovering the long customer journey…
Sponsors
Klaviyo, Intelligems, eFulfillment Service
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