Advice Line with Eric Ryan of Method returns
From How I Built This with Guy Raz by Guy Raz | Wondery
April 23, 2026 · 40 min · Episode 829
About this episode
In this episode, Eric Ryan provides advice to entrepreneurs on building trust, brand awareness, and investment strategies.
Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether he should raise outside capital for his light-up jewelry products. Plus, Eric’s philosophy on identifying strong founders and the brands now that he’s moved from being an entrepreneur to being an investor. Thank you to the founders of Havyn, Pidgin Toes, and Reserved for Humans for being a part of our show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Method’s founding story as told by Eric Ryan and Adam Lowry on the show in 2018. This episode was produced by Noor Gill with music by Ramtin Arablouei. It was edited by Casey Herman. Our audio engineer was Cena Loffredo. You can follow HIBT on X &…
People in this episode
Host: Guy Raz
Guest: Eric Ryan
Topics covered
- entrepreneurship
- brand awareness
- trust building
- investment
- founder philosophy
Keywords
- fragrance brand
- allergens
- kids' flip flop company
- light-up jewelry
- strong founders
Mentioned in this episode
Organizations: Method, Havyn, Pidgin Toes, Reserved for Humans
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