How Bruce Keebaugh turned $500 into a global events company

How Bruce Keebaugh turned $500 into a global events company

October 5, 2025 · 22 min · Season 5 · Episode 3

About this episode

Bruce Keebaugh shares his journey of turning $500 into a successful global events company.

When the co-founder and former chief executive of The Big Group was 21, he had just $500 in his pocket. Not afraid of risk, Bruce Keebaugh and his wife, Chyka Keebaugh, used it to champion the competitive world of catering and events. This week on How I Made it, The Australian Financial Review’s Lauren Sams finds out how this hospitality guru came to dominate an industry. This podcast was sponsored by Telstra . See omnystudio.com/listener for privacy information.

Sponsors

Telstra

More episodes of How I Made It

Explore listener stats, chart rankings, contacts and more on the How I Made It podcast page.