About this episode

This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value.

To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (University of Pennsylvania) about their paper, “Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms,” and how they used publicly disclosed customer metrics to value companies like Wayfair—work that even caught the attention of Wall Street.

People in this episode

Host: Brett Gordon

Guests: Dan McCarthy, Peter Fader

Topics covered

• customer valuation
• firm value
• buying behavior
• publicly traded firms
• customer metrics

Keywords

• customer-based valuation
• firm value
• buying behavior
• publicly traded firms
• customer metrics

Mentioned in this episode

Organizations: University of Maryland, University of Pennsylvania, Wayfair

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