Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
About this episode
Yuechen Wu and co-authors discuss their research on how perceived stability in romantic relationships influences product rental choices.
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind " Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals ." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.
People in this episode
Host: Karen Winterich
Guests: Yuechen Wu, Jared Watson, Ali Faraji-Rad
Topics covered
- consumer research
- romantic relationships
- product rentals
- persistence
- research process
Keywords
- car leasing
- romantic relationship stability
- consumer behavior
- research journey
- review process
Mentioned in this episode
Books & works: Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
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