Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad

About this episode

Yuechen Wu and co-authors discuss their research on how perceived stability in romantic relationships influences product rental choices.

A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind " Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals ." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.

People in this episode

Host: Karen Winterich

Guests: Yuechen Wu, Jared Watson, Ali Faraji-Rad

Topics covered

• consumer research
• romantic relationships
• product rentals
• persistence
• research process

Keywords

• car leasing
• romantic relationship stability
• consumer behavior
• research journey
• review process

Mentioned in this episode

Books & works: Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals

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