How Putting a Dog in a Backpack Turned Into a Business

How Putting a Dog in a Backpack Turned Into a Business

April 15, 2026 · 28 min

About this episode

Bryan Reisberg discusses how carrying his corgi Max in a backpack led to a successful business venture.

Bryan Reisberg started carrying his corgi Max around in a backpack, because of course he did. The internet, predictably, lost its mind. Brand deals followed. Then a backpack line. Now supplements. In this episode, he talks about how he launched her career and stays relevant in a competitive space. Learn more about your ad choices. Visit megaphone.fm/adchoices

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