How Putting a Dog in a Backpack Turned Into a Business
From How Success Happens by Entrepreneur Media
April 15, 2026 · 28 min
About this episode
Bryan Reisberg discusses how carrying his corgi Max in a backpack led to a successful business venture.
Bryan Reisberg started carrying his corgi Max around in a backpack, because of course he did. The internet, predictably, lost its mind. Brand deals followed. Then a backpack line. Now supplements. In this episode, he talks about how he launched her career and stays relevant in a competitive space. Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Guest: Bryan Reisberg
Topics covered
- business
- entrepreneurship
- pet industry
- brand deals
- product launch
Keywords
- dog backpack
- business launch
- brand deals
- supplements
- pet products
Mentioned in this episode
Organizations: Entrepreneur Media
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