Snack: Off Hours Bourbon

Snack: Off Hours Bourbon

May 3, 2026 · 10 min

About this episode

Dan and Jake Ireland discuss the challenges and strategies of launching a new bourbon brand.

Dan loves brown liquor. Jake Ireland loves brown liquor. This was always going to be a good conversation. Jake is the founder of Off Hours Bourbon, a brand so young it still gets carded. He joins Dan to talk about how he’s made being the new kid on the block work for his brand, and what he tells anyone crazy enough to want to turn a dream into an actual business. Learn more about your ad choices. Visit megaphone.fm/adchoices

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