Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

July 23, 2026 · 51 min · Episode 224

About this episode

Kelly Vineyard discusses the importance of reputation over social media following in building a successful brand.

Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers. That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine fe...

People in this episode

Host: Denise Alvarez

Guest: Kelly Vineyard

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Mentioned in this episode

Organizations: EquiVine PhD Nutrition

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