How a 23-Year-Old Klaviyo Agency Hit $500K/Month: Talent Acquisition, Pricing Strategy & the Founder QC System That Scales

About this episode

Max, the 23-year-old founder of WellCopy, shares insights on scaling his agency to $500K/month through effective talent acquisition and operational standards.

Grab free resource here: https://t.co/QyzZzPY7uA Max, founder of WellCopy, runs one of the fastest-growing email and SMS marketing agencies in the e-commerce space — 130+ retainer clients, 70 employees, and a jump from $30K/month to $500K/month in 24 months. He's 23. Jordan sits down with Max to break down exactly how he's doing it — before he hits eight figures — so you can steal what's working. What we cover: — The founder QC system: why Max personally reviews thousands of emails every week and why pulling back too early kills culture before it scales — Talent acquisition at the mid-seven-figure bottleneck: internal recruiters, employee referral programs with tiered incentives, and VSLs for every open role — The 10-80-10 rule for delegating without losing standards — How WellCopy grew from $3.2K to $5.8K average monthly retainer — and why every dollar of that increase is pure margin — Building roles around your people instead of forcing people into roles — Running a month-long waitlist with zero paid ads — Launching a done-with-you coaching program that sold out in 24 hours The bottom line: Max's unfair advantage isn't demand — it's standards. And he built those standards by…

People in this episode

Host: Jordan Ross

Guest: Max

Topics covered

• talent acquisition
• pricing strategy
• email marketing
• scaling agencies
• entrepreneurship

Keywords

• Klaviyo
• WellCopy
• email marketing
• SMS marketing
• agency scaling
• talent acquisition
• pricing strategy

Mentioned in this episode

Organizations: WellCopy, Klaviyo, 8figureagency.co

Places: e-commerce

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