How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)

How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)

From How to Scale an 8 Figure Agency 🚀 by Jordan Ross

March 5, 2026 · 23 min

About this episode

Jordan Ross interviews Kevin Sanderson about generating leads through virtual summits and leveraging influential speakers' audiences.

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Kevin Sanderson, founder of LGN Marketing, to break down how agency owners can generate thousands of qualified leads by hosting virtual summits — without paid ads. Kevin shares the exact playbook he used to help build an 8-figure Amazon agency and how he leveraged 15–20 influential speakers to “borrow” their email lists and audiences. The result? Nearly 1,100 targeted agency owners registered for a single event. They walk through the full strategy step-by-step — from identifying your ideal audience and recruiting high-leverage speakers, to building a follow-up funnel that converts summit attendees into long-term clients. The conversation also covers how to structure your summit for maximum list growth, how to use social proof and leaderboards to increase speaker promotion, and why the real money is made in the backend nurturing sequence. This episode is a must-listen for: Digital marketing agency owners looking to grow their email list fast Founders who want to generate qualified leads without relying on paid ads Operators exploring webinars…

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