About this episode

A privacy-software CEO and a litigation defense attorney discuss the implications of privacy lawsuits for marketing teams.

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke. We'll cover: (00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually Looks Like (25:16) - 5 — Who Actually Owns Privacy Compliance (30:49) - 6 — The Business Case for Privacy-First Marketing (35:52) - 7 — What Marketing Ops Can Do About Privacy This Week (42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit (48:04) - 9 — AI, Consent, and Being Forced to Delete Your Data (51:46) - 10 — Why Small Companies Get Privacy Lawsuits Too (58:42) - 11 — How to Decide What Deserves Your Energy Summary: A privacy-software CEO and a litigation defense attorney walk into a podcast and proceed to scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has…

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