Don't Put Your Logo on That: Why Cheap Marketing Can Cost You
About this episode
The episode discusses the impact of cheap marketing materials on brand perception and offers advice on effective branding strategies.
One of the most overlooked parts of building an insurance agency brand is the giveaways, promotional items, and marketing materials that represent your business long after you've left the room. We discuss why cheap giveaways can damage your brand, why most promotional items end up in the trash while a few stay on desks for years, and why "everyone is doing it" is a terrible marketing strategy. Because sometimes the best branding advice is simple: Don't put your logo on that. Learn more at Int...
People in this episode
Hosts: Shane Tatum, Tonya Lied
Topics covered
- branding
- marketing
- promotional items
- business strategy
- agency growth
Keywords
- cheap marketing
- promotional items
- branding advice
- marketing strategy
- insurance agency
Mentioned in this episode
Organizations: insurance agency
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