About this episode

The episode explores how customers find independent insurance agents and the factors influencing their choices.

Everyone knows how to find Flo, the Geico Gecko, or Jake from State Farm. But how do customers actually find an independent insurance agent? One of the biggest challenges (and greatest opportunities) for independent agencies is visibility. We discuss online reviews, referrals, community involvement, referrals, social media, authentic relationship-building, and the real ways customers discover and choose independent agents. T If you've ever wondered why some agencies seem to attract customers ...

People in this episode

Hosts: Shane Tatum, Tonya Lied

Topics covered

• insurance agents
• customer acquisition
• visibility
• online reviews
• social media
• referrals
• relationship-building

Keywords

• insurance
• independent agents
• customer discovery
• visibility
• online reviews
• referrals
• social media

Mentioned in this episode

Organizations: Geico, State Farm

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