EP977: The theory and practice of BaaS

EP977: The theory and practice of BaaS

From IBS Intelligence Global FinTech Interviews by IBS Intelligence Podcasts | A Cedar Consulting Unit

May 13, 2026 · 21 min · Episode 977

About this episode

The episode discusses the rise of Banking-as-a-Service and its implications for retail banking with George Toumbev from NatWest Boxed.

This interview with George Toumbev of NatWest Boxed details the rise of Banking-as-a-Service (BaaS), highlighting partnerships with Saga and The AA. Toumbev predicts most retail banking revenue will shift away from traditional channels by 2030, necessitating "embedded banking" that utilizes a bank's license and balance sheet on brand platforms. Successful implementation requires strategic coherence between the brand and financial product, balancing technical excellence with strong banking cre...

People in this episode

Guest: George Toumbev

Topics covered

  • Banking-as-a-Service
  • embedded banking
  • retail banking
  • financial partnerships
  • strategic coherence

Keywords

  • Banking-as-a-Service
  • BaaS
  • retail banking
  • embedded banking
  • financial products
  • partnerships

Mentioned in this episode

Organizations: NatWest Boxed, Saga, The AA

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