
EP977: The theory and practice of BaaS
From IBS Intelligence Global FinTech Interviews by IBS Intelligence Podcasts | A Cedar Consulting Unit
May 13, 2026 · 21 min · Episode 977
About this episode
The episode discusses the rise of Banking-as-a-Service and its implications for retail banking with George Toumbev from NatWest Boxed.
This interview with George Toumbev of NatWest Boxed details the rise of Banking-as-a-Service (BaaS), highlighting partnerships with Saga and The AA. Toumbev predicts most retail banking revenue will shift away from traditional channels by 2030, necessitating "embedded banking" that utilizes a bank's license and balance sheet on brand platforms. Successful implementation requires strategic coherence between the brand and financial product, balancing technical excellence with strong banking cre...
People in this episode
Guest: George Toumbev
Topics covered
- Banking-as-a-Service
- embedded banking
- retail banking
- financial partnerships
- strategic coherence
Keywords
- Banking-as-a-Service
- BaaS
- retail banking
- embedded banking
- financial products
- partnerships
Mentioned in this episode
Organizations: NatWest Boxed, Saga, The AA
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