How to Get Your First Customers (The Trust to Risk Ratio)

About this episode

This episode discusses how to acquire your first customers by leveraging the trust to risk ratio.

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.

People in this episode

Host: Brian Scordato

Topics covered

• customer acquisition
• trust building
• risk management
• entrepreneurship
• business strategy

Keywords

• first customers
• trust to risk ratio
• entrepreneurship
• business risks
• customer trust

Mentioned in this episode

Organizations: Find Your Lobster, Soona

Products: water pump

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