The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)

About this episode

The episode discusses how to find a powerful differentiator for your business and includes practical prompts and examples.

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.

People in this episode

Host: Brian Scordato

Topics covered

• differentiator
• business strategy
• entrepreneurship
• marketing
• product development

Keywords

• differentiator
• business support
• entrepreneurship
• Popup Bagels
• marketing strategy

Mentioned in this episode

Products: Popup Bagels

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