Buyer Insight: Your Wins Are Lying To You
About this episode
This episode discusses the insights on how perceived wins can mislead buyers in decision-making.
This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-wins-are-lying-to-you/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/
People in this episode
Host: Mark Stiving
Topics covered
- buyer insight
- pricing strategy
- business impact
- marketing
- decision making
Keywords
- buyer insight
- pricing
- business strategy
- marketing
- decision making
Mentioned in this episode
Organizations: Impact Pricing, LinkedIn
Books & works: Buyer Insight: Your Wins Are Lying To You
More episodes of Impact Pricing
- The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
- Buyer Insight: The Information Trap Is Killing Your Deals
- Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson
- Buyer Insight: Being Chosen Isn't Winning
- The Hardest Part of Every Buying Decision with Dan Rochon
- Buyer Insight: I Was Wrong About Will I
Explore listener stats, chart rankings, contacts and more on the Impact Pricing podcast page.