The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
About this episode
Adrienne Gordon discusses the integration of AI in pricing teams and the future of humanless negotiations.
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing strategy, organizational change, and AI adoption to improve commercial performance. In this episode, Adrienne and Mark explore what happens when pricing teams become half human and half AI. They debate whether AI can ever make pricing decisions on its own, why "humanless negotiation" may be closer than most companies realize, and how pricing leaders can use AI to strengthen—not replace—human judgment. Why you have to check out today's podcast: Learn how to build a pricing team where humans and AI each do what they do best. See how pricing analysts, managers, and executives can use AI to make smarter decisions—not just write better prompts. Discover why AI buyers and humanless negotiations are closer than you think—and what pricing leaders should do now. "Always offer versions. Put three things on the table so your customer chooses between you and you; not you and your competitor." – Adrienne Gordon Topics Covered: 01:45 – AI Won't Replace Pricing Teams. It'll Redesign Them. Discover which pricing responsibilities AI can…
People in this episode
Host: Mark Stiving
Guest: Adrienne Gordon
Topics covered
- AI in pricing
- humanless negotiation
- pricing strategy
- organizational change
- AI adoption
- commercial performance
Keywords
- pricing teams
- AI decisions
- human judgment
- pricing analysts
- negotiation
- commercial performance
- data cleaning
Mentioned in this episode
Organizations: PriceSpace, Pricing Empowered
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