About this episode

Robin Waite discusses how raising prices significantly transformed his business model and profitability.

Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for results. In this episode, Robin shares the experiments that transformed his business—from raising prices 5X (and making more money with fewer clients) to packaging expertise into premium offers. Along the way, Mark challenges Robin on value-based pricing, guarantees, and competition, creating a practical and engaging debate. If you're still charging for your time instead of your results, this episode will make you rethink your pricing strategy. Why you have to check out today's podcast: Learn how to charge for results, not hours, and package your expertise into premium offers. Use a simple pricing exercise to see if your prices can actually hit your income goals. Discover why higher prices often lead to better clients, less stress, and more profit. "It's all about results and outcomes. If you can't articulate what they actually want to achieve by working with you, you shouldn't sell to them." — Robin Waite Topics Covered: 02:00 – The 5X Price Increase That Changed Everything. Robin shares how raising prices…

People in this episode

Host: Mark Stiving

Guest: Robin Waite

Topics covered

• pricing strategy
• value-based pricing
• business transformation
• premium offers
• client management

Keywords

• pricing
• business coaching
• consulting
• freelancing
• profit increase

Mentioned in this episode

Organizations: Fearless Business

Products: Fearless Pricing

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