About this episode

Adam Bloomberg and Chris Ritter discuss Mental Mining and its impact on trial strategies.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—to explore the art and science of Mental Mining®. Their conversation dives into how this methodology helps trial teams uncover the subconscious ways jurors process information and how to use that insight to educate, motivate, and connect. Listen now for insights on: What Mental Minin...

Topics covered

• Mental Mining
• trial strategies
• juror psychology

Keywords

• jurors
• subconscious processing
• trial teams

More episodes of IMS Insights Podcast

• The Core Values That Drive Juror Decisions | Episode 91 · April 9, 2026 · 13 min
• The Credibility Trap: What Undermines Juror Trust | Episode 90 · February 11, 2026 · 13 min
• Defending Goliath in Commercial Disputes | Episode 89 · January 21, 2026 · 12 min
• Explaining Statistical Significance to a Jury | Episode 88 · December 17, 2025 · 9 min
• More Than Pretty Pictures: The Power of Trial Graphics | Episode 86 · November 12, 2025 · 12 min
• Decoding Large Language Models and Generative AI for the Jury | Episode 85 · October 29, 2025 · 16 min

Explore listener stats, chart rankings, contacts and more on the IMS Insights Podcast podcast page.