Let Your Customers Be Your Guide with Robbin Turner of Violet Botanical Skincare – Indie Business Podcast Episode 99

About this episode

In this episode, Robbin Turner discusses how customer feedback shapes her product development at Violet Botanical Skincare.

Welcome to Episode 99 of the Indie Business Podcast! On this episode, you'll meet Robbin Turner of Violet Botanical Skincare in Los Angeles, CA. One of the first things you might notice about the Violet Botanical brand is the gorgeous violet blue bottles in which each product is  carefully packaged. The bottles are not only beautiful, but they are also reflective of Robbin's deep Gullah cultural heritage. Listen out in this episode for the connection between the package and the product — just one of the many points that make the Violet Botanicals brand unique. On this episode, we take a deep dive into Robbin's extreme focus on the customer journey. Whether it's in person, at a show or market or online on her popular YouTube channel, Robbin allows the people who buy her products to guide and direct her product development and launch efforts. She is so fully immersed in their lives, wants and needs that she barely has to think about what to do next. This makes it easier and more fun to lead her business effectively and efficiently. You'll want to listen for strategies you can apply to your business starting right now, today. Sit back, relax and enjoy my interview…

People in this episode

Guest: Robbin Turner

Topics covered

• customer journey
• product development
• entrepreneurship
• branding
• Gullah culture

Keywords

• Violet Botanical Skincare
• customer feedback
• product launch
• YouTube channel
• Gullah cultural heritage

Mentioned in this episode

Products: Violet Botanical Skincare

Books & works: Let Your Customers Be Your Guide, the Indie Business Podcast, Work With Me Wednesday, 1,000 True Fans

Places: Los Angeles, CA

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