Indie Business Podcast

Welcome to Episode 90 of the Indie Business Podcast! Today's Indie Story introduces you to Jennifer Watt of Jenny the Hemp Goddess, in Armada, Michigan. Jenny's story perfectly illustrates the fact that a supportive spouse or partner is key to business success. Several years ago, Jenny and her family moved to a 10-acre farm and started selling eggs and produce. They phased that out once Jenny and her husband realized they were not farmers, and Jenny began a bath and body business with her sister, which eventually led to the launch of Jenny the Hemp Goddess in early 2019 with a hemp facial serum, a hand balm and a lip balm. Today, Jenny focuses on selling her products from her website, Amazon, Etsy, and via her email club, which you'll hear a lot about in this episode. You'll also hear Jenny describe how her husband's support is one of the keys to her success thus far. Not only does he offer physical assistance, but he also contributes an attitude of positivity, curiosity, experimentation and faith in his wife's ability to succeed. Finally, you'll enjoy the impromptu target audience coaching session I somehow ended up providing for Jenny during the second half of the podcast. That was a fun and unplanned surprise! Enjoy my interview with Jenny NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: The brilliant way Jennifer points to sales funnels on her webpage. (starting at 4:50)Jennifer details how her supportive spouse is a key to her business success thus far.. (starting at 6:10)How her daughter's bad reaction to an over-the-counter drug sparked Jennifer's interest in skin care, and how that influenced Jenny the Hemp Goddess. (starting at 9:37)How Jennifer uses her resources wisely to create her own market opportunities. (starting at 13:40)Jennifer talks about how her website is her best sales stream and how its all due to an Indie Business Network member benefit. (starting at 17:10)About Jennifer's hunt for the easy button, and how there isn't one. (starting at 21:00)The hoops Jennifer jumps through to take Jenny the Hemp Goddess across multiple marketplaces. (starting at 22:53)Jennifer and Donna Maria mine deep into the world of the target audience and pull out a whopper of a gem! (starting at 25:12)Event details, marketing tips, and how Jenny's husband is one of the keys to success and fulfillment in business. (starting at 38:00)Jenny's tips and advice for new entrepreneurs. (starting at 45:27) A Supportive Spouse or Partner is Key to Business Success with Jennifer Watt of Jenny the Hemp Goddess - Indie Business Podcast Episode 90 #indiestories #indiebusiness #makersgonnamake #indiebusinesspodcastClick To Tweet Resources and Links Mentioned in this Episode In this episode, Jennifer and I mentioned the following resources. Jenny the Hemp Goddess websiteJenny the Hemp Goddess on InstagramJenny the Hemp Goddess on EtsyIndie Business Member BenefitsJenny the Hemp Goddess on AmazonAnything You Want by Derek Sivers on Amazon and on Bookshop.org Important entrepreneurial insights from Jennifer Let's unpack some of the most significant business insights Jennifer and I discussed in this episode. 1. The support of a great partner Jenny's husband, a retired firefighter, sounds like a dream, so this little segment is more about what to look for in a life partner than anything else. Jenny says that her husband will do pretty much anything she needs help with. As a big dreamer with great ideas, he believes in Jenny and her capabilities. He is always tossing ideas her way, but not only that. He does household chores, helps her organize her office and pitches in to label and pack products. 2. The importance of face-to-face Jenny says that she loves having an online business, but acknowledges that there is no substitute for meeting people face-to-face as often as possible. She does this as much as she can now, even in the midst of the pandemic, and has plans to eventually open her farm to visitors who can come and hang out with her, learn more about self-care with natural ingredients, and, of course, purchase her products. Road trip anyone?! … 3. Publish that newsletter! Jenny recently launched a regularly published newsletter and is finding great success. It's boosted her sales as it has also allowed people to get to know her better. She publishes bi-weekly and enjoys sharing events of interest that happen in her business, as well as sharing new products, sales and promotions and general behind-the-scenes looks at her lifestyle and business. Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post A Supportive Spouse or Partner is Key to Business Success with Jennifer Watt of Jenny the Hemp Goddess – Indie Business Podcast Episode 90 appeared first on Indie Business Network®.

Welcome to Episode 88 of the Indie Business Podcast! Today's Indie Story introduces you to Brittany Hogan of Nefertem Holistic Skincare, in Park Forest, Illinois. For Nefertem co-founders Brittany and her husband, Andre, business is about so much more than money. The brand name itself borrows from Nefertem, the god of beautification in the ancient culture of the Nile Valley region where mathematics, science, philosophy, and astrology were birthed. As you'll hear in this episode, that ancient meaning and symbolism form the basis of the Nefertem product line, which consists of bath and body products designed specifically to help you create a space to reflect and evolve into the best possible version of yourself. You'll also enjoy hearing Brittany tell the Nefertem startup story, which includes quitting jobs, traveling cross the country, home schooling children and working with your spouse — some of it all at the same time. Enjoy my interview with Brittany NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: The ancient cultural origins of the Nefertem brand name. (starting at 2:40)How Nefertem started, and how family and lifestyle fit into the entrepreneurial picture. (starting at 4:36)How Brittany markets her products directly to consumers. (starting at 25:28)“Reflect & Evolve” YouTube series. (starting at 26:50)Brittany shares what it's like to work with her husband, Andre. (starting at 28:26)About Nefertem Bundles and how they infuse positive vibes and energy into the products. (starting at 32:58)Future plans for Nefertem. (starting at 37:28)How Brittany's children fit into the business. (starting at 39:18)How Brittany uses TikTok and Instagram. (starting at 44:17)Brittany's words of advice for new entrepreneurs. (starting at 49:05) Learn how husband-wife team @nefertemnatural quit jobs and moved cross country to start their business. Be inspired!! #indiestories #indiebusiness #makersgonnamake #indiebusinesspodcastClick To Tweet Resources and Links Mentioned in this Episode In this episode, Brittany and I mentioned the following resources. Nefertem Holistic Skincare websiteNefertem Holistic Skincare on InstagramMarketing firm: Kamadu MarketingYoutube channel: Nefertem on YoutubeIBN member benefits: Facebook community and Indie Pods Important entrepreneurial insights from Brittany Let's unpack some of the most significant business insights Brittany and I discussed in this episode. 1. Advice for new, and possibly fearful, entrepreneurs For new entrepreneurs, Brittany advises simply to have faith. She says that life is too short to let your fears hold you back. Also, she says to surround yourself with other people who are launching or have launched their own businesses. Says Brittany, you cannot put a dollar amount on the value of a community like the one at the Indie Business Network where there is endless support and inspiration in the Facebook community and through participating in programs like out Instagram Pod Program. 2. Trusting the process Brittany encourages you to refuse to ignore signs that you should move your life in a different direction. When you feel a pull in your life to go in a different direction, try to be open and take the time to pay attention to the signs and think about what they mean. When you do this, Brittany says, you'll be rewarded with more signs to guide you. Brittany says that when she has followed the signs, and been open to them, she has experienced fewer life challenges. When she ignores signs, that's when the challenges show up. 3. Working with your spouse Brittany said that working with her husband, Andre, is very rewarding, and filled with both ups and downs. It's great, she says, to work a business with your spouse because you know that you always have each other's back. At the same time, you are neck deep in business every single day, day in and day out. This means that a lot of the conversation that might be focused on the two of you as a couple shifts to focus on the business. Her advice is to be careful that you and your partner don't become so intertwined in the business connection that you use sight of the spousal connection. Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Brittany Hogan of Nefertem Holistic Skincare [Indie Stories: Episode 88: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 86 of the Indie Business Podcast! Today's Indie Story introduces you to Christie Krasteva of CEVARI, in Charlotte, North Carolina. A self-described “nature girl,” Christie grew up surrounded by all types of entrepreneurs including farmers, auto body shop owners, construction engineers, charter boat owners, horticulturists and more. Having been exposed to entrepreneurship at a young age, Christie, who is also an herbalist, was inspired to turn her love for plants and the great outdoors into a business of her own. She kicked things off in 2017, and has poured every penny earned back into her business. Christie is a very detailed oriented entrepreneur who is not afraid to follow her gut. Her story of intentional brand creation and patiently putting the pieces together will inspire you to take your time and trust your intuition as you lead your business forward. Plus, you'll love how Christie talks about working with her husband in her business. Enjoy my interview with Christie NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: Christie shares her entrepreneurial story, including how she used a blog helped her get things going. (starting at 2:18) Christie on research, attention to detail, planning and patience. (starting at 8:27) Following her gut … and serendipity … (starting at 10:35) Working with her husband. (starting at 13:20) The meaning of the brand name: CEVARI. (starting at 16:16) A bit about the CEVARI line of products. (starting at 19:04) Why Christie is keeping her product line tight and small. (starting at 22:28) Christie's business model, including e-commerce, wholesale, plans for selling at physical events, and beauty award winnings. (starting at 24:10) How Christie markets her business using social media, newsletter, etc. (starting at 26:50) Most useful technological devices and favorite apps. (starting at 30:38) What's on tap for the future of CEVARI. (starting at 33:20) Christie's wisdom and words of advice to entrepreneurs, and one of her favorite inspiring quotes. (35:45) Through the power of video, people can see you and hear your voice, says Christie Krasteva of @cevarinaturals. This engagement paves the way for a deeper and more meaningful business relationship. #video #indiestories #indiebusiness #indiebusinessnetwork #makers #makersgonnamakeClick To Tweet Resources and Links Mentioned in this Episode Since recording this episode, Christie has closed her business. During this podcast, we discussed the following resources. CEVARI website (now closed) Cosmetic formulation classes: Formula Botanica Design and editing app: Canva Newsletter app: Klaviyo Ingredient supplier: Formulator Sample Shop Important entrepreneurial insights from Christie Let's unpack some of the most significant business insights Christie and I discussed in this episode. 1. Don't overcrowd your business Christie shared her philosophy of not overcrowding her business with too many products. Instead of having a bunch of products in her line, she prefers to create with an intentional perspective, having a few products that help people feel good about themselves, and that become a part of their daily self-care routine. Christie says she's taken her time and really trusted the process that everything will unfold as it should without her having to rush and be hassled and hustling all the time. 2. The power of video While Christie uses a variety of different social media outlets, including Facebook, Pinterest and Instagram, she really loves the power of video on any platform because it allows you to connect so well with your audience. People can get an understanding of who you are, and through the power of video, they can see you and hear your voice, and this engagement paves the way for a deeper and more meaningful business relationship. 3. Follow your heart, always Christie advises that, when you step into business, make sure you know ahead of time that it is a lot of hard work. It takes up a lot of time and it takes up so much of your mind and your body. It's important to remember to take time for yourself and remind yourself that it's OK to slow down and take a break. Follow your heart and follow your body, and allow it to tell you what to do so you are not always hustling and running from here to there, doing “all the things.” Take the time to not even think about your business for a while so you can recharge and replenish yourself when your heart and your body tell you that you nee to do that. Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate our show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 84 of the Indie Business Podcast! Today's Indie Story introduces you to Patty Liu of Free Flow Botanicals, in Santa Cruz, California. As an educated herbalist and product formulator, Patty believes in offering a product line that helps people tend to their bodies from the inside out. In addition to a line of skincare, she also offers holistic coaching services and distance Reiki sessions to assist her clients in maintaining maximum well-being. Managing multiple income streams requires consistent self-care, and Patty dives into her personal self-care rituals in this episode. Her brand relies heavily on the ancient practices of her Asian women ancestors, and in this episode, Patty describes how this very personal connection is integrated into every product she makes. Enjoy my interview with Patty NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: Patty's professional and familial herbal and biochemical background and training (starting at 2:12)How Patty selected her brand name. (starting at 8:34)Patty's income streams: products, classes and services (starting at 9:39)How Patty stays organized, in particular based on her energy flows, and how you can organize your activities based on your energy flows. (starting at 12:16)Daily morning and evening rituals. (starting at 15:00)Patty on maintaining momentum. (starting at 19:28)Impact on Patty's business of Asian culture. (starting 21:27)Some of Patty's products and services, including courses, consulting, Reiki, etc. (starting at 27:58)Patty on Instagram. (starting at 35:37)How Patty gets help in her business. (starting at 42:55)What is on the horizon for Free Flow Botanicals. (starting at 44:30)Patty's startup tips. (starting at 46:06) Take time to plan what your goals are, what kind of lifestyle you want to have, what business problem are you solving, says Patti Liu of Free Flow Botanicals #indiestories #indiebusiness #indiebusinessnetwork #makers #makersgonnamakeClick To Tweet Resources and Links Mentioned in this Episode In this episode, Patty and I mentioned the following resources. Free Flow Botanicals websiteFree Flow Botanicals on FacebookFree Flow Botanicals on Instagram3-year clinical herbalism training program: Berkeley Herbal CenterVersatile design tool: CanvaVideo and photo: InShotSocial media planning tool: LaterHiring tool: Hubstaff Talent Important entrepreneurial insights from Patty Let's unpack some of the most significant business insights Patty and I discussed in this episode. 1. The power of a morning ritual Patty gave us an in-depth look at her morning ritual, including how she uses it to focus and prepare herself for the day. She credits her morning routine for sustaining her energy level throughout every day and into the evening. Patty also emphasized the importance of coordinating business tasks with different energy levels. For example, she does not like to sit after eating so the hours after dinner are perfect for packing orders, which requires her to be standing and moving around a bit, but which doesn't require a lot of brain power. 2. Repurpose that content, y'all While the Free Flow Botanicals Instagram page, including the feed, stories, Reels, IGTV and highlights may seem complicated and difficult to maintain, Patty said she is constantly repurposing existing content. She reminded us that the fact that our customers are inundated with content all day long means that we must often share the same content in multiple formats in order to attract their attention. It's a great reminder that we can successfully use content in more than one place, and at different times, so that we are not always having to reinvent the wheel from scratch every time we post. 3. Invest in a business coach Patty reminded us that one of the most important things we can do as entrepreneurs is to invest in a coach who has already done what we want to do. You and your business are worth it! Win a Maskne Skincare Set! Want to enter to win a Free Flow Botanicals Keep it Clear Maskne Skincare Set? Of course you do! View this post on Instagram A post shared by Patty Conscious Beauty (@freeflowbotanicals) Check out our Instagram for instructions on how to enter to win! Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Patty Liu of Free Flow Botanicals [Indie Stories: Episode 84: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 82 of the Indie Business Podcast! Today's Indie Story introduces you to Nadja Renise of FEMMENOIRE, in Alpharetta, Georgia. Nadja's personal business story begins with the low self esteem she once felt, especially where her hair was concerned. Not only did a stylist leave her with a style that can only be described as a painful disaster, but at one point, Nadja became so frustrated with her hair that she chopped it all off. While the “big chop” solved some problems, it also created others. But it led Nadja to empower herself as an entrepreneur through what has become the FEMMMENOIRE brand. You'll love hearing about how Nadja has leveraged her naturally introverted personality to engage her target audience and create more sales oportunities And for those of you who may be feeling the stress of job insecurity, Nadja, who was laid off not too long ago, has some words of advice for you as well. Enjoy my interview with Nadja NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: The “accidental” birth of the FEMMENOIRE brand (starting at 2:50)The connection between self care and hair care, and self esteem — especially where black women are concerned. (starting at 6:39)How Nadja, an introvert, built the confidence to go from making a few products to actually starting a business. (starting at 12:44)Selling vs. serving. (starting at 13:45)Nadja's advice for leading a business while your children are young. (starting at 17:00)How to stay in your own lane. (starting at 18:27)How Nadja selected her brand name. (starting at 19:51)How Nadja markets and sells her products, including Instagram and using alerts and quizzes. (starting at 20:41)Nadja's post COVID-19 vision for her brand. (starting at 32:30)How adding body care products to complement hair care products has boosted Nadja's wholesale accounts. (starting at 34:00)Making connections through being open and educating people. (starting at 37:26)Working a traditional job while leading a business, then getting laid off. (starting 39:39)Best selling products. (starting at 43:06)Nadja's words of advice for would-be entrepreneurs who are facing potential job loss. (starting at 45:50) It's not about selling. It's about serving, says @shopfemmenoire #indiestories #indiebusiness #indiebusinessnetwork #makers #makersgonnamake #business #salesClick To Tweet Resources and Links Mentioned in this Episode In this episode, Nadja and I mentioned the following resources. FEMMENOIRE websiteFEMMENOIRE on FacebookFEMMENOIRE on InstagramQuiz app: Octane AIWebsite hosting: ShopifyText message marketing: Postscript Important entrepreneurial insights from Nadja I want to review some of the significant business insights Nadja and I discussed in this episode. 1. Serving vs. selling Nadja says that the stress of selling was wearing her out, so she adjusted her mindset to embrace the notion of serving people simply by telling her personal hair stories and engaging people around their hair care journeys. It's an approach Nadja says works by leading to the engagement that naturally produces opportunities for people to want to buy her products. 2. Invest in yourself One of the chief words of advice Nadja offered was the importance of investing in yourself. She recommended engaging the services of a coach or a mentor or someone who is always in your corner to help you get to the next phase of your business experience. No one can do it all alone! I've been in business over 21 years, and I love my business coaches, and I always have at least one. 3. Strategic use of Instagram I am so impressed and inspired by Nadja's use of Instagram. I strongly encourage you to check it out. No matter what type of product you sell, Nadja's approach can be helpful to you. She talked about how she uses Instagram Reels to be light and entertaining, and how she uses Instagram stories as an eclectic mix of her life generally. Definitely check it out and get some ideas for how you can do the same sorts of things with your instagram account. Win a jar of Sweet Cream Curl Defining Moisturizer Want to in a jar of FEMMENOIRE Lemongrass Body Butter? I can tell you from personal experience: you do! View this post on Instagram A post shared by Natural Hair Products & Tips (@shopfemmenoire) Check out our Instagram for instructions on how to enter to win! Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Nadja Renise of FEMMENOIRE [Indie Stories: Episode 82: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 80 of the Indie Business Podcast! Today's Indie Story introduces you to Mindy Cheng of Fyve Beauty, in Cupertino, California. In numerology, the number “five” represents humanity, and Mindy's Fyve beauty brand uses five ingredients in every product, “for all of humanity.” Mindy started her business in 2011 after creating a simple formula that helped her daughter's skin condition. By 2016, she had gone part-time at her traditional job, and at the start of 2017, she quit her job altogether to pursue her business full-time, and she never looked back. Mindy makes all of of her products herself and has the full support of her husband who occasionally helps her pack and ship out larger orders. You'll love learning about the intentionality with which Mindy leads her business, and how she combines running it while mothering two active children. Enjoy my interview with Mindy NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: From motherhood to full-time job to part-time job to full-time Fyve (starting at 2:30) Discussing the latest news of women leaving the work force due to the pandemic. (starting at 8:22) How Mindy selected her business brand name: Fyve. (starting at 13:00) An overview of how Mindy stays so organized, and learns how to do ANYthing. (starting at 15:15) Mindy on confidence. (starting at 18:00) How Mindy sells her products. (starting at 22:19) The products in Mindy's line, and what's hot right now. (see below for a chance to win a jar). (starting 25:02) Mindy's approach to packaging her products for that awesome customer experience. (starting at 26:00) Mindy's favorite tech tools. (starting at 30:18) Who helps Mindy in her business. (starting at 32:20) How Mindy manages it all. (starting at 33:30) Mindy shares the therapeutic process of making. (starting at 35:45) The power of defining your life however you want to define it. (starting at 37:17) Mindy's words of advice to product Makers. (starting at 39:48) It's OK to start with just one product, and do one product really well, says Mindy Cheng of @fyvebeauty #indiestories #indiebusiness #indiebusinessnetwork #makers #makersgonnamakeClick To Tweet Resources and Links Mentioned in this Episode Since recording this episode, Mindy has closed her business. We discussed these resources on the podcast. Fyve website (closed) Fyve on Facebook Fyve on Instagram Learn anything: YouTube Social media scheduler: Later Online content editor: Canva Membership: Indie Business Network Important entrepreneurial insights from Mindy I want to emphasize something Mindy said that I thought was especially insightful. 1. Take baby steps Mindy started her business with two products in her line. That doesn't seem like a lot, but as you heard her say, even one product is enough to wear you out. There's so much to be done when launching a new brand that making and selling even one product can be exhausting. Starting small allows you to be intentional and careful without wearing yourself out. It also teaches you that baby steps can lead to big results. You don't have to have a ton of products in your line to build a solid brand. 2. You can learn to do anything you set your mind to Currently, Mindy does pretty much everything in her business, from creating new formulas; to ingredient and packaging sourcing; to most of the product photography; to packing and shipping. She has learned how to do so many things because she has an encyclopedia in her pocket in the form of the Internet on her smart phone. If she wants to learn how to do something, she looks it up and figures it out. These days nothing you need to know to build a business is beyond your reach if you have a cell phone and a WiFi connection. 3. Create the life you love Over and over, you heard Mindy repeat what she has heard me say so many times over the past two decades: create the live you love. Simply stated, Mindy doesn't do anything in her business that does not feed the lifestyle her business is helping her to create. Do your business how you want to do it, and use it to support the kind of life you want to live. Some super great insights there. Win a jar of Lemongrass Body Butter Want to in a jar of Fyve Lemongrass Body Butter? I can tell you from personal experience: you do! View this post on Instagram A post shared by Fyve, Inc. | Clean Beauty (@fyvebeauty) Do these 3 easy and fast things by 11:59pm on Saturday March 20, 2021, to be entered to win! Follow @indiebusiness on Instagram Follow @fyvebeauty on Instagram Tag a friend on this Instagram post announcing this podcast episode Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform. Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Mindy Cheng of Fyve, Inc. [Indie Stories: Episode 80: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 78 of the Indie Business Podcast! Today's Indie Story introduces you to Isabel Alvarez of Albisa Candles, in Los Angeles, California. Isabel makes candles that are reminiscent of her Cuban heritage. After the pandemic, Isabel hopes to hire outside help, but for now, it's truly a family business at Albisa, with Isabel making all of the candles and her husband doing all of the packaging and shipping — with a little help from the couple's 9-year old son as his studies permit. You'll love the story of how Isabel went from making very intricately designed customized candles to crafting the small but beautiful line of candles and wax melts that are anchored by their viral best selling Cuban Bread line, and which includes scents like Cafe Con Leche, Noche Buena, and Havana Nights, which Isabel says smells like “a good looking Cuban man.” Enjoy my interview with Isabel NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: The story behind the Albisa brand, the brand name and the logo. (starting at 1:57)The infusion of all things Cuban, and the Cuban Bread candle, into the Albisa brand. (starting at 7:26)Transitioning from customizing candles to selling a standard line. (starting at 10:25)Finding your people. (starting at 13:00)The Havana Nights story, and how it led to creation of the Albisa collection. (starting at 14:50)From candles to wax melts. (starting at 37:00)How Isabel uses social media, and why she likes to do a lot of it herself, an how that leads to increased sales. (starting at 38:47)Hiring help. (starting at 41:10)How the pandemic has affected sales. (starting at 43:17)What Isabel sees in Albisa's future, including changes to shipping and receiving, and even more fun in her business. (49:30)How taking the time to connect personally with customers and buyers enhances Isabel's life. (52:10)Isabel's advice to new Makers. (starting at 43:36) Clarify your brand to embrace what is meaningful to a specific type of person so you can break through the noise, have a greater impact, and enjoy more sales, says @albisacandles #indiestories #indiebusiness #indiebusinessnetworkClick To Tweet Resources and Links Mentioned in this Episode In this episode, Melissa and I mentioned the following resources. Albisa Candles's WebsiteAlbisa Candles on FacebookAlbisa Candles on InstagramEducation: Brick House BrandingBlog: My Big Fat Cuban FamilySocial media scheduling app: Planoly Important entrepreneurial insights from Isabel 1. Find your people During the conversation, Isabel kept reminding us of how important it is to find your people and your niche. You cannot be all things to all people. Clarify your brand to embrace what is meaningful to a specific type of person so you can break through the noise, have a greater impact, and enjoy more sales. 2. Personalize your brand Over and over again, Isabel shared that the personal connections she has with her clients and customers benefit not only them but also herself personally. The impact of the work she and her family do together adds such meaning to other people's lives that it alone is one of the things that keeps her going when the going gets tough — as it often does for entrepreneurs. Isabel says that people respond to the personal touch, so even though it's more work, she loves and plans to continue taking the time to connect personally with her people. 3. Ditch perfection Isabel reminded us several times that people don't want perfect. They want real. Instead of avoiding promoting your business because you are afraid you won't be perfect on video or whatever, embrace promotional opportunities that arise naturally because you are not perfect. Enter to win a Cuban Bread Candle Want to win one of Albisa's Cuban Bread candles? View this post on Instagram A post shared by Home of the Cuban bread candle (@albisacandles) How to Enter to Win! Do these 3 easy and fast things by 11:59pm on Saturday February 20, 2021, to be entered to win! Follow @indiebusiness on InstagramFollow @albisacandles on InstagramTag a friend on this Instagram post announcing this podcast episode Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts (on iPhone) or Stitcher (via Google Play or via Apple Podcasts). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Isabel Alvarez of Albisa Candles [Indie Stories: Episode 78: Podcast] appeared first on Indie Business Network®.

Welcome to Episode 76 of the Indie Business Podcast! Today's Indie Story introduces you to Ciara Fritsch, of Pure Body Nantucket, in Nantucket, Massachusetts. A native of Ireland, Ciara arrived in America in 1994 and settled in Nantucket where she met her husband. While she helps him manage an antique store on the island, her personal and entrepreneurial passion is leading Pure Body Nantucket, which she launched in 2016. Ciara graduated with honors from the Natural Product Manufacturing program at the American College of Healthcare Sciences. Her mission is providing effective, organic and plant-based skin care products using great quality ingredients. Enjoy my interview with Ciara NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most: How Ciara came to America to start a new life, meet her future husband, and a new business. (starting at 1:23)Ciara, the cautious risk taker. (starting at 6:50)The process of starting Ciara's business. (starting at 10:48)How Ciara's husband helps her in her business, and how she helps him in his. (starting at 15:00)The structure of Ciara's business: physical presence (at her husband's antique shop), online sales, physical markets, wholesale to retail stores in New England. (starting at 15:40)Ciara's feedback and experience about selling at farmer's markets. (starting at 18:35)How COVID-19 led to free shipping, and massive increase in sales. (starting at 22:56)Ciara's favorite parts of her business. (starting at 27:35)Setting up a website. (starting at 30:10)Ciara does all of her own photography (30:53)Ciara's thoughts on automation and systems when it comes to social media marketing. (starting at 34:49)Who helps Ciara in her business. (starting at 37:47)Building a business around what you want your life to look like. (starting at 40:51)Ciara's best selling product (and you can win a bottle of it — see below!) (starting at 40:55)Ciara's advice to new Makers. (starting at 43:36) The incentive of free shipping brings people back to my website over and over again, and they often refer their friends simply because they won't have to pay for shipping, says @purebodyack #indiestories #indiebusiness #indiebusinessnetworkClick To Tweet Resources and Links Mentioned in this Episode In this episode, Melissa and I mentioned the following resources. Pure Body Nantucket's WebsitePure Body Nantucket on FacebookPure Body Nantucket on InstagramEducation: American College of Healthcare SciencesEducation: Evergreen Clinic of Natural MedicineFarmer's Market: Sustainable NantucketWebsite design: Neha: Email Neha@jadelilly.comMembership: Indie Business NetworkAntique store: The Antiques Depot: 2 South Beach Street, Nantucket: 508-228-1287 Important entrepreneurial insight from Ciara I want to emphasize something Ciara said that I thought was especially insightful. So often, we do not want to offer free shipping because shipping is a huge expense. Ciara intentionally decided in favor of free shipping for orders, regardless of size, and she says that not only is it a great incentive generally, but it's also a great way to thank your customers for paying full price for your products. Ciara says she really does not like having sales, and the incentive of free shipping brings people back over and over again, and they often refer their friends to her store simply because they will not have to pay for shipping — even if they purchase just one thing. I think this is something for all brands to consider, especially since having to pay for shipping is one of the chief reasons shoppers abandon their carts and don't return. Win a bottle of Nourishing Body Oil Want to in a bottle of Pure Body Nantucket's Nourishing Body Oil? View this post on Instagram A post shared by purebodynantucket (@purebodynantucket) Here's how to win! All you have to do is share this blog post on Twitter, and tag @indiebusiness on Twitter by Saturday, December 5 at 11:59pm ET. We'll check you out and pick a winner at random and notify you via DM. Binge Indie Business Podcast Episodes If you want to binge listen to previous episodes, you can do that here. Subscribe to Indie Business Podcast If you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts (on iPhone) or Stitcher (via Google Play or via Apple Podcasts). Rate Indie Business Podcast, Tell Your Friends and Comment If you enjoy the Indie Business Podcast, please rate my show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released. The post Ciara Fritsch of Pure Body Nantucket [Indie Stories: Episode 76: Podcast] appeared first on Indie Business Network®.