Make More Than Products with Chelsea Selby Randazza of Witch Baby Soap – Indie Business Podcast Episode 94

About this episode

Chelsea Selby Randazza shares her journey of building Witch Baby Soap from her kitchen to a successful online business.

Welcome to Episode 94 of the Indie Business Podcast! In this episode, you'll meet Chelsea Selby Randazza of Witch Baby Soap in Cranford, New Jersey. It was nearly a decade ago when, in her kitchen, baby strapped to her chest, Chelsea first started making and selling soap and bath bombs and realized there was a market for products for what she calls “weird and witchy” people like her. As she began to make more products like the ones she wanted to have for herself, Chelsea realized that a business was being born. After selling on Etsy for less than a year, Chelsea launched her own website with no business background, joined the Indie Business Network, and the rest is witchy history. Today, along with her husband, who has joined the business, Chelsea has a healthy online business selling direct to consumers, a popular subscription box, and several retail stores. I cannot wait to introduce you to Chelsea and her Witch Baby Soap brand, so sit back, relax, and enjoy my interview with Chelsea NOW! Click the arrow to enjoy the Indie Business Podcast Episode Show Notes Here are the topics discussed in this episode, with time stamps to help you find the information that…

People in this episode

Guest: Chelsea Selby Randazza

Topics covered

• entrepreneurship
• small business
• product development
• e-commerce
• subscription services

Keywords

• Witch Baby Soap
• Etsy
• subscription box
• online business
• retail stores

Mentioned in this episode

Products: the Witch Baby Spell Box, soap, bath bombs

Places: Cranford, New Jersey

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