About this episode

The episode discusses the implications of pocket listings and private sales in real estate with Professor Darren Hayunga.

The Industry Relations Podcast is now available on your favorite podcast player! Overview This week, Rob and Greg are joined by Professor Darren Hayunga of the University of Georgia to discuss his research on pocket listings and private sales. Using 20 years of Dallas-Fort Worth MLS data, Darren explains why his findings challenge conventional wisdom about off-market transactions, how Clear Cooperation Policy impacted pocket sales, and why sellers may not be sacrificing value by avoiding the open market. The conversation explores market efficiency, buyer and seller behavior, luxury listings, and the broader implications for the ongoing industry debate around private listing networks and consumer choice. Key Takeaways Professor Darren Hayunga's study found that pocket sales in Dallas-Fort Worth generated an average premium of roughly 1.7%, with luxury properties showing significantly higher premiums. The research suggests sellers may benefit from avoiding what Darren calls the "negotiation tax" associated with traditional MLS listing strategies. Clear Cooperation Policy largely eliminated the pricing advantage of pocket sales, but did not eliminate their use. Pocket listings…

More episodes of Industry Relations

• Bright Idea? · July 15, 2026 · 1h 20m
• Fresh Listings, Fresh Trouble · July 8, 2026 · 1h 0m
• Changing, Clarifying and Consequences · July 1, 2026 · 1h 7m
• NAR Midyear Toothpaste · June 18, 2026 · 1h 13m
• What Is the MLS, Anyway? · June 10, 2026 · 1h 1m
• What Happens When Zillow Stops Playing Nice? · June 3, 2026 · 1h 4m

Explore listener stats, chart rankings, contacts and more on the Industry Relations podcast page.